Back to Case Studies
The Trade Group (TTG) partnered with Battlestate Games to create a standout presence at TwitchCon. As gaming industry events continue to make a strong come back, Battlestate Games stepped up to take a massive leap in increasing brand recognition with the ever-growing TwitchCon audience.But stepping up wasn’t without its challenges.
Battlestate Games partnered with TTG, and the journey began with an intense week of design, rapidly followed by a week of meticulous engineering. In just three weeks of production, TTG brought to life a 40×70 booth that was nothing short of a spectacle.
- The booth sprawled over a 40×70 space, brimming with advanced AV setups and live-stream capabilities
- Interactive game stations, a towering LED wall, and visually striking silicone edge graphics formed the core of the experience
- Unique attractions, including a live DJ, real tattoo artists, and a thrilling physical challenge area with prizes, captivated attendees
- The presence of live broadcasting talent and cosplayers added an authentic touch
- Merchandise like custom hats and T-shirts were available, enhancing brand recall
- A private meeting room catered to exclusive discussions, while the tournament setup with rod casters allowed for engaging photo opportunities
The booth was a resounding success, widely recognized as “the coolest activation at TwitchCon.” The seamless transformation from renderings to reality was a testament to TTG’s commitment to excellence. The booth drew considerable attention, garnering positive feedback from industry professionals and attendees alike.
Despite a tight turnaround, we were able to craft a custom-fabricated experience for Battlestate gaming fans for one of the biggest and most well-attended gaming conventions in the world.
